The logo Wii is spelt with two lower case i's to represent two people together and to represent the Wii remote and nunchuck. The name Wii also sounds like "we" which was intended, Nintendo wants people to play this console together. It was originally going to be named "Revolution" but it was to long and to hard to pronounce in some cultures.
Marketing Strategy:
Nintendo did a series of adverts in North America (and online) that started on November 15 2006 and had a budget of 200million US dollars throughout the year. These productions were Nintendo's first broad-based advertising strategy, which show a variety of people playing the Wii, such as urban dwellers, country ranchers, grandparents and parents with their children.
Target Audience:
The Wii's target audience is pretty much everybody, anyone old enough to use a Wii remote and understand whats going on is targeted by the Wii. Even pensioners as old as 103 years old have been reported playing the Wii in the UK.
Where they advertise:
Nintendo have a bunch of adverts on the T.V and advertisements across the internet, mainly youtube.
Alot of adverts for the Wii dont actually focus so much on the Wii itself, they mostly advertise the games and extras you can get with the Wii and just show the logo at the end.
Additional information:
There we quite a few lawsuits against Nintendo when the Wii was first released.
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